World of Wish

This multi-channel, multi-market campaign brings to life the experience of shopping on Wish - where the emphasis is on discovery, fun and bargains.

The campaign, developed in partnership with our friends at Wish, tells a story about what would happen if the Wish shopping experience came to life.

The campaign launched in the US on August 15, before rolling out across the UK, Canada, Germany, Italy and Australia. Whale delievred a full suite of campaign assets to be used across TV and streaming, radio, digital, social, influencer marketing and PR.

"Through the ad campaign, we’re bringing Wish to millions of homes around the world and we couldn’t be more excited. Whether you’re watching TV, streaming, or listening to the radio, you’ll get a taste of the inspiring and immersive experience of shopping on Wish," said Vijay Talwar, CEO at Wish. "It’s an important milestone for us after a year of incredible transformation within the business as we continue on our mission to build an even greater world of discovery for our shoppers and merchants. We’re looking forward to hearing our customers’ reactions to the campaign as we bring them into a new and improved world of Wish."

As part of the campaign, Wish is partnering up with talented creators around the world to widen the reach of the ‘You Wish’ campaign. Whale worked with Adrian Bliss, Baby Tate, Harry Tate and MLMA because they are the perfect partners to showcase how Wish provides a discovery-driven personalized shopping experience for all.

Over the last year, Wish has made significant changes to the consumer and merchant experience that encompass faster delivery times, a better shopper experience, and new consumer features. The new brand was accompanied with a refreshed mission statement - "Bargains Made Fun, Discovery Made Easy" - to reaffirm the company’s commitment to providing a unique and serendipitous shopping experience, where consumers can discover new products around the globe, all driven by personalization technology and robust merchandising.