Wish
Leeds United
2022 - 2023
We all love Leeds.
Our partner Wish signed on to be the sleeve sponsor for Premier League side Leeds United at the beginning of the 2022-2023 season and we were fortunate to be able to be a part of it all.
Leeds is an incredible club, steeped in history, with the love of an entire city behind it. Wish is a e-commerce platform in California. We didn't want to hide from that juxtaposition, we decided to embrace what is great about Leeds, and show the community we got it. Our team, including Dan John, Winnie Dummell, Jake Kedge, came up with the strategy, and figured out the creative, all while working closely with Martín Rossetti and his team at Wish and the team at Leeds United.
Over the course of the year we produced two campaigns, while keeping the sideboards at Elland Road and seen across the world fresh and up to date throughout the season. Working with football clubs and their players is a particular type of production, once we're fortunate to have a lot of experience with, and when it goes well it's the best. It was a real priveledge to spend that time over a year in the community, and with the club. While the season didn't go away any of us would have liked, we certainly fell in love with the place.
