Johnnie Walker
Walk with Johnnie


Diageo came to Whale looking for a partner to execute a Northern European campaign for Johnnie Walker, and do it fast.

Creative director Max Chanan led a super talented creative team to create a suite of content across broadcast, out-of-home, digital-out-of-home, and social assets. Itai Verhoeckx led the complex production, partnering with Amsterdam-based director Nick Harmsen at Since 88, and photographers Shaw & Shaw at Siobhan Squire. Long-time partners Splash Studios put all the pieces together on the moving assets, and friends of the family The Forge handled post on print. Our new friends at ICP got everything adapted and on air in record time. Truly a project where everyone had to contribute.

Since 88, Nick Harmsen, Shaw & Shaw, , Siobhan Squire, Itai Verhoeckx, Angela Solkesz, Jana Rusch, Helena Henneveld, Anthony LeBreton, Jorge Luiz Dieguez, Andy Mackie, Olivia Bennett, Tara Garnell, Vicky Lees, Zan Morley, Gavin Lidsay, Siobhan Squire, Chris Mosey, Jesse Wismeijer, Douwe Hennik, Paco Kumar, Paul Damen, Pieter Both, Tommy Both, Julian Zeressen, Anna Claassen, Carolijn Hoor, Sanne Schat, Cecile Hanrath, Steve Gijrarth, Daan Dagevos, Annette Putman, Aron Hoebrink, Danjell Deijmann, Siebe Stolk, Tommie Kuiper, Valentine Harmsen, Rigel Kilston, Splash Studios, John Shafto, Leon Nikoo, Maxine Renning, Lyon Pol, The Compound, East Indy, Grace Locations, Niels den Otter, Miles-Lee Pattiselanno, Emma Blok, Melanie Foeh, Pepijn Pekelharing, Gabor de Werk, Janneke Hoogenboom, Martin Jan Folkerstma, Tim van Gils, Derk Hennink, Dominik Szcerbowicz, Lola Mooij, Antoine Petit, WGT Sweden, Nicke Cantarelli, Sofia Misgena.