Adidas Underwear


Longtime Whale partners adidas and TBWA/Neboko asked us to help produce a campaign in collaboration with Delta Galil to launch a new range of Adidas branded undergarments. Working with the creatives at TBWA we built an all-star production team with Camille Boumans directing from HALAL and longtime Whale favourite Lotte van Raalte shooting the stills.

Post production partners De Grot and Splash Studios brought everything together to deliver a campaign that provided assets for every consumer touchpoint with a particular focus on retail, digital, and social. With a PR launch in May 2022 and a full campaign rolling out in retail in the fall of 2022, keep an eye out next time you go underwear shopping.