We worked with Rituals to produce a full dessert-themed campaign for Rituals of Mehr. Corona made the original plan of traveling to Oman impossible, so we worked to find a produceable solution. We trucked sand into a studio, shot our live action with Director Daniel Bruce and photography by Jasper Abels and worked with Deadpixel and Tim Smit as VFX supervisor to create the magical world of Mehr. Without leaving Amsterdam we safely created a dessert themed world across brand films, product films, and photography for all of Rituals' channels. Thanks to the internal Creative Direction from Dagmar Brusse and Virender Ramdin and Rituals producer Wendelien Hijdra.