Old Parr


Diageo asked Whale to work with creative agency L & C in New York to help support another of their core brands, Old Parr. Resurrecting a relationship built more than a decade ago in Amsterdam, we worked with the team at L & C to produce a global campaign highlighted by films for television and digital channels at :45, :30, :15, and :06, a full collection of key visuals, and a suite of social content.

We built a powerhouse production team with our friends at Canada, led by director Esteban and photographer Rita Puig-Serra. Producer Lauren Cardoe led the shoot, spread out over two days in the heart of Barcelona and the surrounding hills.