Montblanc
What Moves You, Makes You

Whale worked with Wieden+Kennedy providing production support for part of the latest chapter in their on-going project with Montblanc, Moves 'What You, Makes You.' At the center of the campaign is a 2-minute Q&A film with Cillian Murphy, as he talks about his profession, his inspiration, and striving to push his craft forward.

The integrated campaign rolled out across Europe, China, Korea and the USA, through a series of online films, print, digital, out-of-home and social content, conveying the message that Montblanc products are made to accompany you on your journey as you pursue what you love.