La Casa de Papel Season 5


Whale worked with Netflix to both launch Season 5 and to count down to the end of the Show La Casa De Papel. Money Heist has not only been a huge success, with more than 180 million views, but also cultural phenomena across the globe.

The brief in September was to create a spectacular Billboard for the launch of the season, to create hype and find a creative way to use the specific Time Square site to celebrate the key elements of what was to come in Season 5. Then later in December, to create another piece to highlight the end of the biggest Heist ever. To use the most iconic visual elements throughout the entire Show and wrap up an incredible 5 Seasons coming to an End.

We worked with our long-time partners at UNI_VERSE to develop the concepts, craft the edit and all motion design.