Kraken
Explain In Terms

Our first campaign for Kraken, we produced three spots for use in broadcast and digital channels, supported by a full suite of shorter content and stills for use across the full marketing funnel.

From brief to delivery was six weeks, including creative development, a timeline made possible by a locked in brand team on the Kraken side, and a whole lot of hard work.

Shot in Amsterdam, Director Max Chanan, a long-time collabotor and friend of the Whale family, created a fantastical world, filled with easter eggs and depth that resonates with both experienced crypto investers and people new to the world.

As both creative agency and production company, we were able to craft an efficient approach that saw us deliver on time, on budget, and most importantly, world-class creative.