In late 2022 Kaya Holdings approached Whale to introduce their luxury brand Kaya Palazzo to a wider audience. Their portfolio of luxury resorts includes five star properties in Antalya, Bodrum, Kyrenia, Ankara, and a ski resort in Kartalkaya.
After a comprehensive strategic process to help Kaya understand its place in the market, and identify the key audience, Whale curated a world-class team including client lead Engin Celikbas, creatives Emiliano Trierveiler and Vincent Venema, directors Augustus Punch, cinematographer Nikita Kuzmenko and photographer Amanda Fordyce. Producers Rachel Perry, Sanne van Hattum, and Poiewah Chung led the project at Whale, working with trusted partners Depo Film for line production support.
A global talent search brought Alessandra Ambrosio to the project to serve as the inital brand ambassador for Kaya, with the campaign starring her and for the first time, her children as well.
Whale delivered a comprehensive content suite, including film assets led by a :60 anthem and versions to be featured in broadcast as well as across paid digital channels. Iconic photography is being used on billboards and in print, and a full range of social assets supports the campaign across paid digital, and the brand’s owned digital channels.