Diageo engaged Whale to produce a collection of assets for J&B to run across their social channels throughout the year. Our creative and production approach needed to be smart and stretch to really get the most from our single shoot day.
We put together a team with Creative director Max Chanan, Amsterdam based Photographer Aico Lind, and frequent collaborators The Forge & David Renton to tackle post and delivery.
We brought a bit of sunshine to Amsterdam, transforming Aico’s studio into a South African braai, a park picnic and poolside sundowner. Capturing both light motion and stills of the four J&B serves across eight setups, with four hand models and within a ten hour shoot day.
In post, we elevated the content further with copy and motion designto create 250+ assets for markets to play with for the next 6 months of their social calendars.
Max Chanan, Lauren Cardoe, Venla Keskinen, Aico Lind, Thomas Franke, Jaap Boogaard, André Cardoso, Veerle Maar, The Forge Photography, David Renton