Airwallex
Lando Norris x Michael Murphy

2024

Singapore-based Airwallex was ready to celebrate their nascent partnership with McLaren racing, and we were able to bring it to lif in a way that cut through the crowded landscape of sponsorships.

We commissioned Brooklyn-based artist Michael Murphy to create a signature piece of perceptual art. Michael flew to McLaren headquarters in Woking to meet with Lando Norris, before travelling back to New York to bring this unique piece of art to life.

We captured every step of the process with Glendyn Ivin to create a short form documentary about the importance of shifting perspective in racing and global finance. The artwork debuted to a full house in Singapore during race week, attracting coverage from global media including a live report from Sky Sports in the UK.


The supporting, and subsequent media fit every need, with motion assets ranging from :15 short form content to use in social through the longer full length media for use at conferences and on Airwallex’s own channels.