adidas
adios pro
2020
adidas launched their new elite running shoe the adizero adios pro with a bang, reclaiming world records across multiple events. We helped tell the story of the shoe's development, in the offices and minds of the designers in Germany to testing in San Diego, and ultimately athlete-driven prototype testing in Kenya. We came up with a production approach to work safelky during the pandemic with small crews shooting where we could, and asking athletes to capture footage where we couldn't get to ourselves. Another successful project with our friends at TBWA/Neboko and the team at adidas running.
