adidas
Faster Than
2020
Whale worked with TBWA/Neboko and adidas to produce a blockbuster running campaign. A team of producers researched the stories of inspirational runners from around the world, and then went to Los Angeles, Manchester, and Lisbon to capture the stories of runners like olympian Noah Lyles, Kathrine Switzer, Mo Salah, Martinus Evans, Chinae Alexander, and Ellie Lacey.
Director Daniel Kaufman brought the stories to life in film and Jenna Saint Martin shot the photography, all part of the global campaign which adidas used in cinema, on television, at retail, and across all their digital platforms. Anonymous Content led the line production with support from 24/7 in Lisbon and Sugar Free in Manchester.
